About us | Who we are | How we can help | Who we work for | Medialogue at work | Media Intelligence |Customized research | Image research | Digital Reputation Research| Research of Facts and Versions | ORM (online reputation management) | Social media monitoring | Benchmarks and competition | Spokespersons | Tracking social media | Content production | Mediablog | Communication consulting | Digital crises | Training | Contact us
Who we are – MEDIALOGUE is a digital communication agency established in 2010 by journalists who have significant experience in traditional and digital media. Our experience is primarily focused on political and economic hard news, thus, we enjoy managing complex topics and critical situations. We have worked with internet-based projects since the web began to take off, and we have developed a wide, pragmatic vision regarding the role of new media in the lives of celebrities, executives, businesspeople, politicians, companies, government and other institutions. The agency was developed and is directed by journalist Alexandre Secco, political reporter for Folha de São Paulo, ex-editor for Brazil of Veja, executive editor of Exame, and content director of Análise Editorial. Find out more about Secco and his profile on Twitter or LinkedIn.
How we can help – MEDIALOGUE was created to help leaders and celebrities, companies, government, NGOs and other institutions to establish effective communication, including the use of the virtual world, particularly during critical situations, such as campaigns, image crises and large-scale catastrophes. Our media intelligence tools are essential for decision-making, preventing crises, mapping out opportunities and identifying areas of resistance in the development of communication strategies. We are able to make conclusions from the analysis of large amounts of information spread across various sources of traditional and digital media in order to anticipate or identify critical factors. Among our traditional services of media intelligence, we offer tracking and monitoring of social media. We provide complete communication consulting services and we produce and manage content for digital platforms. We are supported by a complete infrastructure of communication professionals and experts in social media and information technology, enabling us to work in a variety of situations.
Who we work for – Our work supports businessowners, executives, politicians, governors, celebrities, businesses, governments, NGOs and other institutions that are concerned about their image in the media and understand the impact of the news and the “buzz” on the internet on the success of their projects and the achievement of their objectives and ambitions. Some of our clients already have a relationship with traditional media, recognize the importance of digital media, are concerned about their image and require optimization and qualification of their exposure in the virtual world. Others are aware of the implications of the free movement of information over the internet and contact us to map out the associated risks and develop prevention strategies. We also work with clients who need objective evaluations of the repercussions of internet-based campaigns and events or detailed mappings of the countless factors that affect the perception of a message or an event. MEDIALOGUE has among its client base businesspeople, executives, independent professionals and renowned politicians.
Medialogue at work – MEDIALOGUE’S research modules can be customized to a wide variety of situations and can be used when precise information is required to guide and develop communication strategies or to understand the cause and effect of the news. The following examples demonstrate how professionals from various areas can benefit from our services:
COMMUNICATION AND IMAGE MANAGERS – Among other possibilities, those responsible for communications in companies and institutions can count on MEDIALOGUE solutions for media analysis and monitoring, in order to evaluate a communication strategy, independent of its effectiveness. To qualitatively and quantitatively map media performance in comparison with competition. To map the threats and opportunities in digital environments, among other possibilities.
ADVERTISING AGENCIES – We are able to monitor or participate in social media discussions in order to analyze the reaction of participants to a product launch, for example.
LAW FIRMS – In dealing with a large-scale catastrophe in the media, it is essential to establish a clear division between concrete facts and versions without evidence on websites and in newspapers and magazines. We are able to take action when public opinion is at play or when the news is confusing. We use effective research tools and methodologies to map out facts and versions, key speakers and other factors that can affect the perception of an event. At the peak of events, this work is fundamental to guide action steps and announcements.
BANKS AND FINANCIAL REPRESENTATIVES – Companies that are obliged to adopt KYC (Know Your Customer) policies already use internet search engines and social media to find out more about their clients. MEDIALOGUE has developed a methodology in order to delve much further into these types of research: we follow more than 40 social media, traditional media vehicles and thousands of high-level blogging sites. Another advantage is the presentation of results in standardized reports.
HUMAN RESOURCES – Human resource professionals are concerned about the veracity of information supplied to existing and prospective employees. MEDIALOGUE has developed research methodologies that are extremely wide-reaching and detailed, based solely on publicly accessible information that is available in digital format. We analyze information and present it using standardized reports.
OPEN-CAPITAL COMPANIES – Some companies already list the value of their brands as an asset and many recognize that their image has value. MEDIALOGUE has developed research methodologies to evaluate with precision how a particular event affects the perception of a company’s image. Research is not necessary to discover that a financial crisis or an accident will negatively impact corporate image. Much more must be done for those who manage and overcome the negative consequences of such events. Our studies analyze large volumes of information about an event in order to decipher its DNA and map out the decisive factors and the weight of each.
NGOs – Those who seriously advocate for a cause must be close to the media, or be very prepared to face it. In any situation, it is essential to clearly understand the factors that define the perception of newspapers, magazines, blogs and portals in relation to the issue in question. MEDIALOGUE has developed research methodologies that generate objective, practical information to decode the media in order to better manage it.
CELEBRITIES – The internet is a sea of false and contradictory information with some islands of security. One of our services for celebrities aims to search and monitor the net in order to map out potential false profiles, rumors and lies as well as other critical information that attracts attention and creates illusions. We can also provide information to offer accurate, positive facts that will appear on the first page of Google search results.
GOVERNMENT – Governments can benefit from the various forms of research conducted by MEDIALOGUE. One example is the monitoring of social media. The participants in social media conversations can be considered as guests taking part in a large-scale qualitative study. MEDIALOGUE has tools to analyze and extract valuable information from these conversations.
Who are the most important and most influential journalists on a particular issue? How do you position newspapers, magazines and portals around a topic that interests you? What is the opinion of those who frequent social networks? What are the most discussed topics? What are the most effective responses to an accusation? What strong points and qualities are perceived by the media? How to identify the most reactive and most receptive groups for a message among journalists and social network participants? On the internet, where are the weaknesses, questions and suspicions and other information that can produce negative or wrong evaluations? How to identify information threats and avoid confusing true information with errors, rumors, lies and false profiles?
Our exclusive media intelligence services were created to offer answers to these and other basic questions for the purpose of building strong communication strategies.
Customized research – Far from the surface, digital databases developed with content produced by the media retain valuable information. Our specialty is to identify, map out and analyze relevant data in order to understand an issue. Our search systems reach more than 40 social media and key communication vehicles among the traditional vehicles that offer digital content. In addition, we are able to map out the work of the top 500 columnists and journalists in Brazil. These studies offer useful indicators for various situations.
Image research – This is an innovative, digital media research tool, which is customizable and modular. It can map out and analyze the factors that impact image perception for celebrities, companies and institutions, identifying the role for each and suggesting strategic action plans.
Research identifies hundreds of thousands of benchmarks in traditional and digital media, including blogs, Facebook, Twitter and in the most important social media. It filters and organizes large volumes of information according to defined objectives and criteria. It maps out a series of critical factors and generates a set of qualitative and quantitative analyses. It provides objective orientation for the management of images, brands and reputations; to plan effective communication strategies and prevent risks.
Digital Reputation Research – In the era of digital information, the images of leaders, companies and institutions are open works, collectively built by journalists, bloggers and social network participants. In this environment, correct information gets confused with invented stories and trivial cases take flight.
Many companies and celebrities have already perceived the need to constantly monitor this environment. Our digital reputation research is an appropriate tool to begin this work. It is considered a miniscule sweeping of data in digital platforms such as websites, blogs and relationship networks to locate information that presents a threat or has already caused image damage. It can map out rumors, hearsay, lies, pending issues, manipulated images and text-based documents, inappropriate use of property, pressure groups and activism, criticisms and other risk factors. The research is also recommended for financial institutions that need to know their customers at a deeper level, as well as for those that have rigid KYC (Know Your Customer) policies. It can also help HR departments and others responsible for executive and senior level hiring to identify benchmarks in digital environments.
Research of Facts and Versions – During a crisis, the media often broadcasts accusations based on suspicion and speculation. “Bad news” gets the headline and is engraved in the memory of public opinion. In general, there is little room left for counter-arguments or explanations, and for the presentation of facts in favor of the one being accused. This initiative aims to retell the story with detachment and exemption, comparing the first versions with the facts that come to light later. The stream of criticisms and accusations that emerge during crises cause suspicion and insecurity among customers, employees, partners, friends and stakeholders. These people do not want to hear value judgements about the work of journalists. They deserve to know the true story, based on facts and free of exaggeration. In this context, the research of facts and versions is a tool of immeasurable value. It should be used for those who know the other side of the story and need a good argument to re-establish an environment for conversation based on trust. Establishing the difference between public opinion and published opinion.
ORM (online reputation management) – We manage social profiles in key communities, we administer information available about individuals and institutions with the goal of presenting coherent, accurate data, and we follow other practices to allow information seekers to find consistent, positive content.
Social media monitoring – We follow or participate in conversations in social networks and on the internet. Conversations can be followed in more than 50 social media, including Facebook, Ning, YouTube, Twitter and others, all of which have the goal of producing qualitative and quantitative evaluations to direct strategies for media coverage or responses.
Monitoring is also particularly useful to measure the pulse of an audience in situations such as campaigns or product launches. We are able to organize various kinds of operations to monitor social networks, participating in only one community or even covering various channels. We are ready to generate a series of reports to guide, as well as execute, communication action steps.
Benchmarks and competition – This research module was created to obtain performance comparisons in traditional, digital and relationship network media. It can show, for example, qualitative and quantitative indicators for two or more celebrities in social networks. It can even compare the positioning of traditional media for two companies that work in the same segment. Who receives greater coverage? And who is preferred? etc.
Spokespersons – The research monitors the performance of spokespersons, or those who speak on behalf of a company or institution. The purpose is to suggest those who are most prepared to speak, or those who are most convincing, as well as a series of other important characteristics in order to help identify those who are most qualified to represent the organization or communicate its message.
Tracking social media – MEDIALOGUE has developed social media tracking in order to monitor social media over long periods of time for the purpose of identifying trends and other important information that are revealed through historical curves. This tool is also extremely useful to establish security markers and opportunity alerts independent of specific events or campaigns. It can follow key social media in addition to sources of traditional media that make content available.
We create and produce content for counter-arguments and to seek results.
We create and produce publications in both print format and for digital platforms. In order for a communication strategy to be successful in digital environments, production of specific content is required for various channels, on various platforms, whether a website, blog, Twitter or videos for YouTube. We have the capacity to produce content in any area in order to meet the needs of any situation.
Mediablog – With a sheet of paper a child can make an airplane, but to make a Boeing, it requires much more. Anyone can make a blog, but to build a channel of effective communication, with an appropriate editorial plan that has the ability to attract attention and establish a real conversation with its audience…well, it requires much more. We are prepared to help you follow this path. MEDIALOGUE has developed Mediablog, a flexible, digital communication platform, based on the production of exclusive content directed to qualified audiences.
Our team of experienced professionals includes those who began on a typewriter to those who have never even seen one.
The MEDIALOGUE team has decades of experience in some of the most important communication vehicles in Brazil, including Veja, Exame and Folha de S. Paulo. In recent years, we have provided communication consulting services to presidents and executives of large companies, independent professionals, representatives from sector associations and politicians with national reach.
Digital crises – We are prepared to assist people, companies, governments, NGOs and institutions when facing image crises, negative exposure and other events that require objective and effective communication strategies, particularly when digital and social media play an important role resolving the issue in question. We can map out trends, identify the most important facts and point out how the news and opinion makers will react to communication initiatives. We have a broad set of tools that helps our clients face turbulent times.
Training – Our work is not limited to identifying where the problems lie, nor to simply suggest solutions for them. We are ready to work directly on the solution. We have also developed a training module to enable communication professionals and other managers to effectively work with social media and to understand how they work and their limitations.
MEDIALOGUE
Rua Major Quedinho, 111
16° andar – CEP 01050-904
São Paulo, SP – Brasil
Telephone: (55 11) 3201-2300
contato@medialogue.com.br
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